Once upon a time in a land far far away, record labels only owned the rights to an artist’s music albums and sound recordings. In today’s world this fairytale only exists for the most renowned artists such as Coldplay, Norah Jones, or Jay-Z who have the star power to leverage their deals. However, for the new breakout artist or breakout band waiting to be discovered by a major label, you will be introduced to the Land of 360.
In today’s music environment it is unlikely that a new artist will be able to sign with a major record label without signing a 360 Deal. 360 Deals emerged in the music industry as major record labels began to see a decrease in profits as a result of digital downloading, new distribution models, and massive drops in CD sales. Continue reading…
