“Corgan, who’s no stranger to controversy, believes that the music industry is currently structured to prevent artists from achieving the type of success his band enjoyed. In fact, Corgan doesn’t believe the Pumpkins could achieve the success they have, or anything close to it, if they debuted now.”
“Your goal as you enter the music industry should not be to find a job, but rather to develop a career. Getting your first job will be a byproduct of this process, but jobs are temporary and a career lasts a lifetime.”
“The content glut keeps getting worse, not better, and this is now a very serious challenge for artists of all levels. Because even musicians that make incredible music are finding themselves drowned, undiscovered, and frustrated by statistics like these.”
“What most bands do not know is that the CD packaging can be a good marketing tool. If you believe in the marketing power of the CD and you want to exhaust its marketing potential, here are the things you should include in your packaging to enhance its marketing power:”
“Memories and lessons of one of television’s most iconic hosts, excerpted from interviews and speeches over the years”
When touring, even smaller artists and bands should really think about buying insurance coverage. Demille Halliburton (Managing Director – Music Pro Insurance) indicated that artists should definitely make sure their equipment is covered because stolen or broken equipment could potentially be the end of a tour. In addition to equipment coverage, artists should carry a policy that covers crew injuries as well as injuries to third parties in connection with a performance. For instance, if a band member throws a drum stick into an audience and injures a person, the band may be held liable in connection with the fan’s injury.
“Andy VanDette, chief mastering engineer for Masterdisk in New York, recently remastered 15 Rush albums for iTunes. He talked to Bloomberg Businessweek’s Devin Leonard about the process and how Mastered for iTunes could change the recording industry.”
“In other words, if you have a great consumer experience and need distribution, then more distribution brings you many more consumers. This is why Internet radio usage has risen so markedly. More distribution on more devices to more people.”
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