“In 2010 Spotify founder Daniel Ek co-opted the analogy and has brandished it in every interview since. Aside from a few askance sentences buried in various article comment threads, I was hard pressed to find anyone else that found the concept distressing. To date, the only formal counter-argument I’ve seen published was by Andrew Dubber in 2007 (who has been fighting the good fight ever since). I would like to present another.”
“Sony DADC which has acted as the U.S. CD distributor for three of the four major labels has transferred those rights to Knoxville, TN based Anderson Merchandisers. Anderson will now distribute Universal Music, Sony Music Entertainment and EMI CDs to every U.S. wholesaler and retailer.”
“1) Promote your live events. Do a quick video about an upcoming show to complement the fliers you post online and off. Share the basic details about the event, along with anything special fans can look forward to that will get them excited about the show. This is something you can convey through video that you simply can’t do with a poster or flier.”
“Twitter has unleashed some major changes yesterday that give the site and its apps a cleaner look and some new Facebook-like features. Most of the changes are positive, though I did notice some design and readability issues on some Twitter homepages using both approved and custom skins. (Be sure to check to see how your’s looks.) Here’s a first look at some of the new features and a video tour:”
“BandPage creators RootMusic tracked the Top 250 Musicians on Facebook, looking for best practices and strategies that make them successful on the platform. “The important points to takeaway from this is that there is a huge active audience of music fans on Facebook,” concludes RootMusic, “and a large part of your success comes down to how to properly engage those fans.”
“While digital music may be the more environmentally benign choice over CDs – which are made primarily with aluminum and petroleum-based plastics – it is not quite as green as many people think, says Casey Harrell, a San Francisco-based IT analyst at Greenpeace International. The same goes for that other popular download: movies, which are increasingly becoming available in digital format through video streaming services such as Netflix.”
“1. The Definition of Publicity.
First, we are going to start out with the very basics – some definitions of what publicity is exactly, according to the Merriam-Webster Dictionary:
Publicity – “An act or device designed to attract public interest; specifically: information with news value issued as a means of gaining public attention or support. Also: The dissemination of information or promotional material.””
“Perhaps as a reaction to increased “free music” competition from iHeartRadio to Spotify or perhaps to offer advertisers the biggest possible audience, Pandora has eliminated it’s 40 hour free listening cap. The move came on the same day that the music service rolled out a click new HTML5 player with more social sharing to all users.”
The artists and bands that I know that are making a full-time living are some of the hardest working people I know. They hustle every day and work long hours, evenings, weekends, whatever it takes to get the job done and bring in the income they need to survive. Most bands dream of quitting their day job to do music full-time, but some don’t realize that it is a job to be a full-time musician, and you might end up working harder and longer than any day job out there, but the reward will be to do what you love for a living.”
“How To Turn Your Superfans Into Guerrilla Marketers” is a nice quick intro to the concept of the “superfan” who is often a teenager and is highly motivated to do quite a bit of marketing on your behalf, if they’re rewarded in an appropriate manner.”
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