“The music industry is in a constant state of flux. The business model for a successful career changes quite frequently, and in Hip Hop it’s even more frequent. Rappers turn into entrepreneurs as soon as the game starts, and find new and innovative ways to make a dollar and a movement. In 2012, we witnessed this new era of DIY (Do-It-Yourself) Hip Hop really take form.”
“This week, creators Trey Parker and Matt Stone added a new video game to their list of productions, launching “South Park: The Stick of Truth” at Microsoft‘s E3 event in LA. How have they done it? And what can marketers learn from the amazing run of South Park? A number of things for starters.”
“The rise of the iPod and iTunes made it harder for labels to pack long-playing albums with subpar “filler” tracks. It also made it easier for music fans to fall for a hit single for the low price of 99 cents, arguably exacerbating the tendency of artists to impress a fan for only long enough for them to click “buy.”
That landscape is changing.”
Interesting video for musicians that don’t know how to use social media.
“It seems puzzling that, at a time when more artists are acting as their own managers, others in the industry aren’t supportive of this. For whatever reason, many in the music industry operate under the antiquated presupposition that, if an artist is talented and/or professional, they will have a manager outside of the band who represents their interests. This may have been a logical train of thought thirty years ago, perhaps even ten years ago, but not in 2012.”
“Positive reinforcement is the way most psychologists will tell you to approach improvement. And it would be nice to voice words of encouragement, relative to how the radio industry moves towards digital. Trouble is, it’s difficult to put your finger on anything that broadcast radio has done well in the move to online.”